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More on crisis communication

October 27th, 2008

Crisis is like an uninvited guest. It comes calling when you least expect it and is usually the source of a major headache. For a company, the first reaction on encountering a crisis is panic. If not dealt with appropriately, a crisis can seriously damage a company’s image in the eyes of the public, an image usually nurtured over several years. However, a well thought out crisis communication plan can help reduce the effects of a negative situation.

The first and most basic step in creating a sound crisis communication plan, is to take into account every possible scenario which could lead to a problem, internally or externally. Can any of your products be contaminated or adulterated? Could any of your employees have an issue with the company? Can a shop floor worker have a potentially life threatening accident during the manufacturing process?

Details: http://conceptpr.com/Concept-PR-Crisis-Management.html

 

Posted by bnkumar | Filed in Media, buisness, public relations | 1 Comment »

Oye, what do you do in crisis, Yaar?

October 22nd, 2008

Hello, Ogilvy’ famous words: “If you have kept a dog, dont try to bark yourself’”.If you have an Ad agency or PR person or agency,dont try to take over their job.Narendra.
Interesting debate is on regarding the recent Jet Airways crisis and communication in crisis.
Pl chk:
http://pr-discussions.blogspot.com

 

Posted by bnkumar | Filed in advertising and public relations, buisness | 1 Comment »

Dandiya @ Press Club, Mumbai

October 15th, 2008

The Press Club, Mumbai and COLORS

take great pleasure

In inviting Members of Press Club Mumbai with families to

“Raas Ramjat”

on Saturday October 18, 2008, 7.30 p.m. onwards.

Dance till you drop with a16-piece live band

followed by

Gujarati Food Festival and cocktails 9.00 p.m. onwards.

Prizes for the best dancers and costumes.

 ”Watch out for some famous celebraties”

 

 [Guest fee single Rs. 200/- & couple Rs. 300/-]

 

 

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New PR Blog goes online

October 4th, 2008

http://prclicks.blogspot.com/
That’s right. Floated by veteran masscom professional BN Kumar, this is the latest member of PR bloggers. PR Clicks’ endeavour is to prove that in business there is no life without PR - crisis or no crisis….

 

Rumour Mills - PR thrills!!

October 4th, 2008

Sea water turns sweet! Though irrational, this news about sweet water in the sea spread faster than forest fire and engulfed the entire city of Mumbai.

‘Lord Ganesha is drinking milk!’ went the frenzied rumour. In less than a couple of hours, long queues materialized at milk shops and temples across the country.

A rumour suddenly erupts in a small town in Gujarat that ICICI Bank is in trouble. The rumour mill works overtime. And, see what happens. ……Overnight, the country’s leading private bank has customers across the country thronging its ATMs to withdraw their money.

Rumours can spell havoc and tacking the crisis arising out of rumours is an arduos task.

Check with experts on tackling rumours and tackling  crisis.

www.conceptpr.com

 

Towards a tobacco free India

September 28th, 2008

STRIVING FOR A TOBACCO FREE INDIA   
   
  
  Tobacco is evidently the most common preventable cause of morbidity and death in India. Its consumption has increased over the years.  Why so?  We need to look at the answer to address the problem.  The estimates from the latest round of NFHS-3, 2006-07 indicate an increasing prevalence of tobacco consumption in India, with 57% males and 10.9% females reportedly consuming tobacco in some forms or the other.

The findings of the Global Youth Tobacco Survey (GYTS), 2006 are equally alarming.

  •     Approx. 14% children in the age group of 13-15 years are consuming tobacco in some form.  The majority consume chewing tobacco.
  •     The age of initiation into tobacco has also come down.
  •     15% of the ‘never-smoker’ are likely to start initiate smoking in the next year.
  •     40% of them are exposed to second hand smoke in public places.
  •     74% of the students are in favour of banning smoking in public places.

According to another study published in ‘New England Journal of Medicine’ in Febuary 2008 smoking will cause one million deaths every year in India during the 2010’s. The WHO-Empower Report of 2007 estimates that tobacco kills a third to half of all people who use it, on an average 15 years prematurely. Today tobacco use causes 1 in 10 deaths among adults worldwide - more that five million people a year. By 2030, unless urgent action is taken, tobacco’s annual death toll will rise to more than 8 million.

Tobacco is perhaps only available product that kills its consumers in such large number and yet gets a fresh stock of consumers. Hence the tobacco companies are always on look out for new consumers. The youth becomes the primary target of these companies. In order to attract the children, youth the potential customer’s, tobacco companies have launched huge mass media campaigns throughout the globe. Indian laws prohibit advertisement, but there are instances of indirect and surrogate advertisement.

The Problem of Tobacco consumption in India is also more complex than probably in any other country in the world with a large consequential burden of tobacco-related disease and death.  Presence of large percentage of youth in the total population adds a new dimension to the whole issue.

India shows the Way

India is one among the front-runner countries to sign and ratify the WHO-Framework Convention on Tobacco Control (FCTC), which enlists key strategies for reduction in demand and supply of tobacco products. India ratified the FCTC on 5th February 2004. Even before the World Health Assembly adopted the WHO FCTC.  A comprehensive Tobacco Control Act was enacted by the Government on May 18, 2003. This Act encompasses most of the FCTC provisions.

Anti Tobacco Act, formally known as The Cigarette and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production Supply and Distribution) Act, 2003 is one of the most comprehensive Tobacco Control Act in the world.

The rules to implement the Law have been framed. The smoke free rules were notified by the government in May 2004, these rules have further been revised in May 2005 and the definition of public places has been elaborated to include all workplaces, shopping malls, cinema halls etc.  Those who are in-charge of these public places will also be liable to be fined with effect from on October 2, 2008 for the failure on their part to enforce rules.  Unfortunately the law is not getting implemented.  Most State Governments are not fully sensitized and have kept this as a low priority item on their agenda.

National Tobacco Control Programme

The Government has now launched the National Tobacco Control Programme (NTCP) in the 11th Five Year Plan to implement the Anti-Tobacco Laws and bring about greater awareness about the ill- effects of Tobacco. The objectives of NTCP is to build up capacity of the States at the District Level to effectively implement the Anti-Tobacco initiative; train the health and social workers; take up appropriate IEC and awareness campaign including School Health Programme; set up a regulatory mechanism to monitor/implement the Anti Tobacco Laws.  Approximately, Rs. 450 crore will be spent in the 11th Five Year Plan.  This program will be launched in September-October 2008 in at least 100 districts. Components are field tested in 18 pilot districts.

School Programme is one of the prime focus of the National Tobacco Control Programme targeting school children as well as the college going youth to protect their health and well being and make them more wiser citizens about anti-tobacco laws and their right to life without tobacco etc. and also make them advocates of their right.

It is well known that tobacco has no benefit yet many consume it, for pleasure as well as for reasons not known.  Now things are changing and global opinion is turning against tobacco consumption.  India with its huge youth population needs to be at the forefront of the movement against tobacco menace.

*(Adapted from the speech of Union Minister for Health & Family Welfare, Dr. Anbumani Ramadoss at the Delhi University on 22nd July, 2008)
-Source: Press Information Bureau

 

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Posted by bnkumar | Filed in Public Affairs | 2 Comments »

September 20th, 2008

<a href=”http://www.pressreleasepoint.com/new-pr-blog-goes-online-india-moderator-veteran-business-journalist-b-n-kumar” class=”active”>New PR blog goes online in India; Moderator - veteran business journalist B N Kumar</a>

 

Posted by bnkumar | Filed in Uncategorized | Comment now »

PR in Crisis? Check this out

September 17th, 2008

 

All about B N Kumar

September 16th, 2008

 

B N Kumar

 

B N Kumar (BNK to his friends) has over 30 years of experience in mass communications as a journalist as well as a PR professional. He has acquired varied skill sets like Strategy Planning, Media Relations, Media Training, Event Handling, Corporate Events, Networking, Crisis Communications and Corporate Communications and developed wide contacts in corporate and media circles.

 

Presently he is President at Concept PR, India’s largest, Independent PR Company.

 

BNK began his career with Free Press Journal, the then leading English daily published from Mumbai, and later moved over to United News of India, the news agency with the largest news gathering network. He has also worked with Business India and The Week magazine and contributed content to The Times of India, The Economic Times, Indian Express, Mid-Day, Newstime and a host of other publications covering a wide range of topics like business, science, space science, crime, films and politics. At UNI he was known as the “fastest reporter” and has won several internal awards.

 

He joined the PR profession with Reliance Industries Ltd where he worked with the legendary Dhirubhai Ambani handling media relations during the largest ever AGMs that the company had and public affairs campaigns.

 

BNK was part of the team that set up Ogilvy PR (then O&M PR) – the first PR arm of an advertising agency in India. The other PR consultancies where he worked included Capital Images (of Walchand Capital), DeanPielle PR and a start-up company Beehive Communications.

 

He had his second stint with the Reliance group when he joined Reliance Infocomm handling media for the company’s wireless business and several product launches and media visits to Dhirubhai Ambani Knowledge City (DAKC) – the largest telecom campus in the country.

 

He moved over to Concept PR in March 2006 and since then has been handling a wide array of communication for the agency’s clients.

 

Apart from several IPOs, some of the clients that handled over the years include: Sahara India Group, DLF, GMR Infrastructure, IRB Infrastructure Developers Ltd, Rural Electrification Corporation, Aditya Birla group, Birla Sun Life Insurance, Birla Sun Life Mutual Fund, Cbay India, Tech Mahindra, Idbi bank, Tourism Malaysia, Reliance Infocomm (CSR), 20th Century Fox, DaimlerChrysler; Prudential-ICICI, J P Morgan Stanley; Siemens Ltd; Kanbay India Ltd (Software), Boeing, British Airways, HCPL (Cadbury’s)and National Egg Coordination Committee.

 

One of the prestigious CSR accounts that he handled was for INTACH  (Indian National Trust for Art & Cultural heritage) for Ganga Action Plan to spread the message of keeping the Ganga clean during Mahakumbh (the grand Hindu religious fair).

 

 

 

 

 

 

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September 7th, 2008

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